Kudos to Matt Brunner and his staff at MarCom Print Services in seeing this humungous transition through in order to provide inestimable added value to Cal Poly Humboldt!
#THE PRINT SHOP PRO PSP#
The in-plant was charged to adhere to the new branding guidelines and format for all print products such as facility signage, stationery and all the university’s marketing materials to help promote the new Cal Poly brand to current and potential students.īrunner has relied on Print Shop Pro® (PSP) to provide university staff a user-friendly online ordering experience as well as to manage his workflow. Brunner notes, “Currently 95% of all orders are submitted and captured through PSP and as we work out the kinks, we plan on capturing even more.”Ī critical function of the in-plant is supporting and protecting the parent organization’s brand and marketing integrity. While the rebrand required a tremendous amount of effort (and accompanying stress) for the self-funded in-plant, Brunner is happy to report that due to the rebrand his monthly chargebacks and output has almost doubled, enabling him to hire one FT employee with the potential of also adding several student workers.
There were lots of questions and decisions that had to be made.”
On January 26, 2022, Humboldt State University (HSU) became Cal Poly Humboldt, California’s third polytechnic and the first in Northern California. As we wrap up February being In-Plant Awareness month, we are honored to shine a spotlight on Marketing and Communications Print Services (MarCom), formerly the in-plant for HSU and its manager, Matt Brunner.Ĭhanges to the university’s status includes over $227,000,000 in infrastructure projects, the addition of 27 new academic programs, and a year-long branding initiative led by SimpsonScarborough, an ad agency that specializes in marketing and branding higher education institutions. Matt describes the transitional experience…“As one would suspect, with such a huge change came a transitional marketing strategy and updated brand with a new energy behind it.
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